Universitas Padjadjaran
Date: 2019 – 2024
Degree: Bachelor of Political Science
Welcome to my portfolio
Social Media & Marketing
Stories that connect brands with audiences.
Salsa Alicia Saputra
[1] About me
About Me
Hello, my name is Salsa.
I’m a Political Science graduate currently pursuing an MSc in Management of Sports & Outdoor Markets at Grenoble Ecole de Management. With experience in social media strategy, content creation, and brand marketing, I turn ideas into engaging stories that connect brands with audiences. Inspired by music, fashion, and sport, I enjoy developing creative campaigns, exploring new perspectives, and bringing bold ideas to life.
Download my CV ↓[2] Background
Background [1. Education]
GEM Alpine Business School
Date: 2026 – 2028
Degree: MSc Management of Sports & Outdoor Markets
Recent [2. Work Experience]
Laleilmanino
Social Media Specialist
Shaped Laleilmanino’s digital identity by combining strategy, creativity, and cross-team coordination to drive major audience growth and deliver content that resonates across platforms.
Satu Establishment
Marketing
Drove growth for Satu Establishment’s café, restaurant, and event space by developing targeted social media initiatives and marketing activations that boosted visibility and contributed to higher monthly revenue.
[3] Skills
Skills
Creative & Content
- Social media strategy
- Content planning & scheduling
- Short-form video creation
- Digital copywriting
- Creative direction
- Visual storytelling
Marketing Analytics
- Digital branding
- Paid social ads
- Performance analytics
- SEO
- E-commerce & marketplace management
- Canva & CapCut
Project & Collaboration
- Campaign planning
- Influencer & community engagement
- Brand partnerships
- Project management (Trello, Google Workspace)
[4] Projects
Projects
A showcase of the ideas I’ve brought to life
Laleilmanino
Role: Social Media Specialist
Date: 2024 – 2026
As the Social Media Specialist, I was responsible for:
- Translating creative ideas into targeted, engaging content across key platforms.
- Building momentum through strategies that expanded reach and deepened audience connection.
- Coordinating with partner brands to align content needs and secure deliverables.
On TikTok, I handled the entire pipeline: creating concepts, producing videos, scheduling posts, and adjusting strategy based on audience behavior.
On Instagram, I handled consistent content posting, optimized timing, and supported the creative team in shaping a strong, visually aligned layout.
Recent Laleilmanino Campaign
As part of Laleilmanino & Friends Live in Concert’s promotional efforts, I assisted in executing the campaign by scheduling posts, providing creative input on layout and content presentation, while shaping an intimate, cohesive tone that highlighted each collaborator through Laleilmanino’s perspective and reinforced brand storytelling.
Notable Laleilmanino Moments
Satu Establishment
Role: Marketing
Date: 2024
As the Marketing, I was responsible for:
- Reaching café revenue targets through social media initiatives and marketing strategies across multiple F&B brands.
- Rolling out monthly campaigns with influencers, community visits, and on-site activations.
- Developing partnership decks and sourcing new collaboration opportunities.
On TikTok, I oversaw end-to-end operations, from concepting and video production to scheduling and optimizing content based on audience insights.
On Instagram, I directed the rebranding photoshoot, managed consistent posting, and supported visual design across the feed.
Other brands I handled under
Satu Establishment
Loonar
Warkop Kebagian
Amara Sol
Role: Part-Time Content & Marketing
Date: 2026
Created TikTok content, designed Instagram posts, planned monthly content calendars, and crafted copy to ensure a consistent brand voice.
Sway Away
Role: Freelance Social Media Specialist
Date: 2024 – 2025
Designed daily stories, planned monthly content, produced Reels and TikToks, and crafted accompanying copy to ensure cohesive visuals.
Nino Kayam
Role: Freelance Social Media Specialist
Date: 2024
- My first experience managing a personal account was with Nino Kayam’s TikTok.
- Developed creative concepts and handled all content editing.
Scentials.co
Role: Marketing Staff
Date: 2024
- Collaborated with graphic designer to ensure that copy and visual elements harmonize perfectly.
- Crafted concepts and ideas for advertising campaigns and promotional materials.
DM Studio
Role: Co-Founder
Date: 2023 – 2024
- Led creative direction across design, photoshoot direction, and styling.
- Managed social media and e-commerce, boosting engagement and visibility.
Emongan
Role: Marketing Staff
Date: 2023 – 2024
- Analyzed social media trends to inform TikTok content, driving increased sales.
- Managed community visits, workshops, and influencer partnerships.
Kai at the place
Role: Marketing Intern
Date: 2023 – 2024
- Created TikTok content, made briefs for Instagram, and organized events.
- My first ever experience in marketing, which opened up many great opportunities.
SAS by SAS
Role: Founder
Date: 2023
- Launched my first independent fashion brand, overseeing all aspects from concept to execution.
- Emphasized slow fashion, creating sustainable designs with quality and creativity.
Kyau Knitwear
Role: Social Media Designer
Date: 2022 – 2023
- My first ever job, where everything was new and I was learning the ropes.
- Designed engaging content for Instagram, including graphics and video materials.
Reels
Tap to explore my creative work!
© 2026 Salsa Alicia Saputra
